According to Nader Anise in lawyer marketing
online, there are specific ethical standards that should be adhered to by all
lawyers. Every lawyer should have a very strong presence on the internet. One
of the main components of a lawyer's website is his biography. The biography
should tell the client everything that a client needs to know about the
credentials that the lawyer has achieved in his career. These credentials are
very good pointers of professional experience. In most cases, lawyer marketing
online regulations seem to vary depending on states. Of course, there is a need
for professional responsibility in every state as far as matters of the law are
concerned. The matters of ethic should touch on how lawyers ought to interact
with their clients in their course of online marketing.
American
Bar Association is a very good source of regulations on Lawyer marketing online
regulations. In case any variations in responsibility arise, they are always
clearly spelled out here. In most cases, the regulations extend to cover print
ads, radio spots and detailed brochures in addition to marketing activities
that are done online. Substantial information should be offered relating to the
operations of the law firm, where it is located, the services it specializes
in, and the number of years it has been in existence, among other things. The
attorney should be the one to author all articles that are published on the
internet. Do not hire the services of a ghostwriter unless that writer happens
to be practicing in the legal profession. It all boils down to the principle of
honesty.
Nader Anise says that a lawyer's website
should also comply with the ethical standards that govern website usage among professionals.
According to a recent poll, the internet is the most common source of attorneys
for Americans. The States Ethics Committee is aware of this fact and has been
very keen on regulating lawyer marketing online standards in all states. The
nature of content that is often regulated is worth discussing in detail here.
The most commonly used word is "advertising". There is tendency by
many people to confuse advertising with solicitation. During solicitation, you
have to talk directly to an individual. During advertising, there is not direct
communication with clients. In other words, advertising is always directed
towards a large audience.
In
some states, the issues of ethics in advertising come into play once the client
engages the services of a lawyer. It is only after the service has been offered
that one can determine whether any ethical standards and professional codes
were violated. A good approach to lawyer marketing online should give details
that the clients wants to have about the company and about the services
offered. Everything should be explained clearly.
The
information that you give in any kind of lawyer marketing online drive should
lead rather than mislead people. With advertising, it is sometimes tempting to
throw in a lie here and there. However, the best way to advance in your career
is to stick to the truth as much as possible. You need to interpret everything
the way it ought to be interpreted. Once you have acquired a client, continue
with the same positive spirit of honesty. Deliver on the promises you made in
the advertisement. To know more about Nader Anise please visit here:-
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