Thursday, 20 November 2014

Best immigration lawyers Tips by Nader Anise

According to Nader Anise the demand for best immigration lawyers is always high in the highly developed countries since they almost always have a huge inflow of immigrants. But even then the job market tends to be tough in the field of lawyers since the market is getting concentrated. However you can still enter into this field and make a name for yourself. But you will have to work hard and tough for it. Becoming one of the best immigration lawyers is quite a high aim and achieving that will not be easy.
Obviously to be one of the best immigration lawyers you will also need to have a have a really strong educational background. Entering into the industry always demands a good degree to support your personality. The aim of becoming one of the best immigration lawyers should be made early in life because for that you will have to enter into a law school. Depending upon your financial and other circumstances you might not be able to enter into the most prestigious law school of your country. But you try to enter into the best you can. Graduating from a law school is the first step to achieving the goal of being one of the best immigration lawyers.
A lot of law schools offer at least one elective in immigration law. However if you are wanting to specialize in immigration law then it is best to graduate from a law school that allows you to not study just one course of immigration law but to specialize in it.

Nader Anise says specializing means that you will be studying various courses related to immigration law and hence being one of the best immigration lawyers you will have complete knowledge of all aspects of this field of law. The best law schools of your country will most definitely offer specialization in this specific field of law. However you can also find other low key schools as well that will allow you to gain knowledge if immigration law through specialization. Being one of the best immigration lawyers does not demand only a degree from a renowned law school, all other aspects of your personality also make an impact. You must have the skills and insights of a lawyer along with a degree.
During your study tenure it is very important for you to secure an internship in a good law firm. Having experience of an internship really matters if you want to be one of the best immigration lawyers. A lot of ambitious law school students try to get into law firm or any other nonprofit organization which specializes in handling cases of immigration. Having real life experience is essential to shape you into one of the best immigration lawyers. The size of the firm you choose does not matter a lot. Instead you should concentrate on securing internship in a firm where you would want to work as a lawyer after you have graduated. For internship you can search through governmental jobs because a lot of migration lawyers work for the government. Your focus should be on securing such an internship which reflects your aim of specifically being one of the best immigration lawyers. Start searching for internships as soon as possible instead waiting for the time to come.
It is really important for you to make a good impression in your internship. Making your boss happy is the key to entering into this industry. During your internship tenure make sure you come out as an ambitious and hard working individual waiting for the chance to soar high and become one of the best immigration lawyers. To know more about Nader Anise please visit here:-

Monday, 17 November 2014

Tips for Hiring a Reliable Family Lawyer by Nader Anise

 Nader Anise says it is important to hire a family lawyer who is reliable and who will help you throughout the legal process when you think about separation or filing for divorce. Such lawyers can help you with any family related legal issues. It helps to hire a family lawyer even when legal representation is not required, to make the whole process easier and smoother.
The following points will help you to know how you can benefit from hiring a reliable family lawyer:
  • Knowledgeable and skillful:
According to Nader Anise a competent family lawyer will have broad knowledge about family law. A skillful lawyer can handle the technicalities of the case aptly and can assist you with the legal aspects in a better way throughout the process. An experienced lawyer also possesses the skills to handle sensitive issues related to family law cases. If you hire a legal representative with such skills, knowledge and experience he or she will be able to provide continuous legal support to you whenever you need throughout the entire process.
  • Minimum effort:
Hiring a reliable family lawyer will reduce a lot of effort from your end. Once you give the details and entrust your case to the lawyer it will be their duty to make the regular follow ups and handle everything related to the case.
  • Legal as well as emotional support:
It is always stressful for individuals to go through divorce or separation. It is emotionally tiring and mentally challenging to keep up with the process. If your lawyer is experienced you will get the much needed support both legally and emotionally while your case is in process and your lawyer will be able to refer you to other experts to ensure you have the expert support you need. This kind of support will help you smoothly pass through and deal with the legal process involving your family.
  • Quality services at affordable price:
Divorce lawyers offer more services than merely giving legal advice, they work extra hard to protect the interest of their clients and make sure everything goes smoothly without wasting time and money. Some family lawyers are also now offering their clients fixed fees rather than billing on the traditional hourly rate method.

Apart from the above listed benefits, there are many more benefits of hiring a lawyer for your family related legal issues. If you have legal concerns related to the divorce, child custody, financial agreements or any other family related legal issues it is better to hire an expert lawyer to represent your case in the best possible way. To know more about Nader Anise please visit here :-

Tuesday, 11 November 2014

Law Firm Marketing Tips by Nader Anise

Nader Anise says over the years, many lawyers have contacted me for help with strategies and tactics for expanding their law firms. I have written a number of articles on this topic. These writings appear in The National Law Journal, Legal Economics, The New York State Bar Journal, The New Jersey Law Journal, The Pennsylvania Lawyer and The Bottom Line. I have also lectured to several bar associations and to the New Jersey Institute for Continuing Legal Education.

I have assisted large and small law firms with public relations campaign, television commercials, web site, yellow page ads and direct mail programs. Many of these efforts have been quite successful, generating thousands of dollars and many new clients for the law firms.

Practicing law can get to be pretty tiring and draining. Demanding clients, increased competition, inefficient bureaucracies, an abundance of paper work and office politics can turn a lot of attorneys off to the practice of law. Some lawyers who I talk to are burnt out and they are looking for strategies for increasing their revenue without seeing more clients.

Because I have been a practicing psychotherapist for more than twenty years, I know exactly what the lawyers are talking about. Once your hours are filled up, you begin to look for strategies, ideas, tactics and business plans which will allow you to increase your revenues without taking on new clients.

Some years ago, I discovered that I could generate substantial amounts of income by developing informational products. Now, I have a catalog of books, videos, manuals and cd programs which provide a passive form of income. These items have generated almost a million dollars in sales so far.
Some of the books are distributed by one of the four publishing companies I have worked with. These books are sold through the major retailers now. Others items are sold directly by me. I have a few products for attorneys and I have group of self-help products for athletes, students and for the general public. One of my videos was a best seller for the Behavioral Science Book Club.

Selling these products enhances your income and your image. It also provides additional cash flow when your practice goes through its normal cyclical valleys.

If you like writing, communicating and public speaking, you can create lots of helpful and successful books, manuals, cd's and videos. You can give some these to clients and to perspective clients as gifts.

New technology makes it easy to produce these products quickly and inexpensively and there is a significant profit margin in the marketing and selling of informational items.

 According to Nader Anise people will pay substantial sums of money for your information and your expertise. Real estate attorneys, divorce attorneys, corporate lawyers, personal injury lawyers, immigration attorneys, patent lawyers and criminal lawyers can all easily develop products which will inform the public, enhance their image and produce additional revenue for their practice.

While people think it is hard to create these products, it is really quite simple. Because I have done a lot of writing over the years, I have developed several simple formulas for creating, marketing and selling these products. Most of them sell for about one hundred dollars. So, a thousand sales mean a hundred thousand dollars in increased revenue each year. To know more about Nader Anise please visit here: -

Sunday, 9 November 2014

Nader Anise Professional Family Lawyer

Nader Anise says that family lawyers are those persons to practice family legal issues and specialized in certain cases like child custody, divorce and adoption. They not only give advice on legal matters but also negotiate all the legal matters on the behalf of the clients. They are the most common type of attorneys found in the courts.

Recently, there are many family lawyers who claim for providing good legal support, but it is necessary to choose the proper person.

Here are some Nader Anise consider before hiring a professional.

• Long Years of Experience

It is necessary to choose an expert who have long years of experience and working for the cases of family matters. Check all the certificates and degrees before appointing him/her.

• Reference

Appoint the lawyer through recommendation. This makes it easier to deal with the legal matter very easily.

• Previous results of work

Check the previous results of the person whom you are hiring. If the appointed legal representative has success stories before, he/she is the best fit for your case. A successful person solves your family problems perfectly.

• Rates

The legal representatives are generally expensive to hire. So before choosing the lawyer, discuss with the person about the fees. Hiring a legal person is stressful, but following these above tips the work becomes easier. You can hire a family law attorney at affordable price. The person has vast knowledge in this field.

Reasons of Hiring a Family Attorney

There are many reasons to hire a family lawyer. Let's discuss the advantages.

• Save time - These persons definitely save your time helping to complete legal works. You will not like to deal with paper works that surely takes much time. An expert takes all the responsibility and does all the legal formalities easier and in short time.

• Counseling - In several circumstances, the clients need a third person for detail and correct evaluation of the situation that the family members are going through. Most of the attorneys are good counselors also. They make the clients comfortable and relieved. They make sure that the legal decision that the clients take is not always due to high emotions, it has also legal reasons.

• Wide knowledge of the rules - They help in dealing with several family matters since these professionals have vast knowledge on them. A family legal representative makes his living by convincing the people, judges and the opposite parties about the demands of the clients.

• Emotional support - When family cases like divorce and child custody comes in front, these lawyers offer great mental support to the clients. They take all the workload and provide assistance on legal issues and make the clients free from stress and tension.

Thus, hiring a professional person can cast a significant impact. They act as a support and always stay at your side. They discuss with clients about the problems and give the proper solution. It is necessary to hire a family law attorney to get a good legal help. To Know more about Nader Anise Please visit here:-

Thursday, 6 November 2014

Lawyer Marketing - The New Trend in Legal Practice with Nader Anise

 According to Nader Anise in lawyer marketing online, there are specific ethical standards that should be adhered to by all lawyers. Every lawyer should have a very strong presence on the internet. One of the main components of a lawyer's website is his biography. The biography should tell the client everything that a client needs to know about the credentials that the lawyer has achieved in his career. These credentials are very good pointers of professional experience. In most cases, lawyer marketing online regulations seem to vary depending on states. Of course, there is a need for professional responsibility in every state as far as matters of the law are concerned. The matters of ethic should touch on how lawyers ought to interact with their clients in their course of online marketing.

American Bar Association is a very good source of regulations on Lawyer marketing online regulations. In case any variations in responsibility arise, they are always clearly spelled out here. In most cases, the regulations extend to cover print ads, radio spots and detailed brochures in addition to marketing activities that are done online. Substantial information should be offered relating to the operations of the law firm, where it is located, the services it specializes in, and the number of years it has been in existence, among other things. The attorney should be the one to author all articles that are published on the internet. Do not hire the services of a ghostwriter unless that writer happens to be practicing in the legal profession. It all boils down to the principle of honesty.

 Nader Anise says that a lawyer's website should also comply with the ethical standards that govern website usage among professionals. According to a recent poll, the internet is the most common source of attorneys for Americans. The States Ethics Committee is aware of this fact and has been very keen on regulating lawyer marketing online standards in all states. The nature of content that is often regulated is worth discussing in detail here. The most commonly used word is "advertising". There is tendency by many people to confuse advertising with solicitation. During solicitation, you have to talk directly to an individual. During advertising, there is not direct communication with clients. In other words, advertising is always directed towards a large audience.

In some states, the issues of ethics in advertising come into play once the client engages the services of a lawyer. It is only after the service has been offered that one can determine whether any ethical standards and professional codes were violated. A good approach to lawyer marketing online should give details that the clients wants to have about the company and about the services offered. Everything should be explained clearly.

The information that you give in any kind of lawyer marketing online drive should lead rather than mislead people. With advertising, it is sometimes tempting to throw in a lie here and there. However, the best way to advance in your career is to stick to the truth as much as possible. You need to interpret everything the way it ought to be interpreted. Once you have acquired a client, continue with the same positive spirit of honesty. Deliver on the promises you made in the advertisement. To know more about Nader Anise please visit here:-

Tuesday, 4 November 2014

Best Techniques in Advertising for Lawyers by Nader Anise

According to Nader Anise advertising for lawyers is a very technical issue. When advertising for such a specialized profession, the advertising campaign must incorporate the best strategies in order for it to become fruitful. As a lawyer, you must advertise your services in order to compete with other law firms and gain clients to keep your business afloat. At times, advertising becomes very technical and many of us do not have the background to create an effective marketing campaign. This is why this article is of great benefit to you as a lawyer who is ready to venture into marketing domination. Hopefully, this article will give you greater insight into some marketing techniques that will serve you to increase success to your business.

When structuring advertising for lawyer’s campaign, remember that this is about your career just as much as it is about yourself as an individual. Your services should be the focus point of your advertisement, but you should also be advertising yourself in order to create a warm bond with the client. At times, people looking for lawyers tend to consider personality characteristics just as much as professional accolades. In your advertisement, make sure that you concentrate on the contributions of your service while keeping your personality alive. No one wants to hire a robot.

Keep in mind that a good advertisement becomes great when it is short and devoid of useless information. When advertising for lawyers you should also follow this criterion. You do not need an advertisement that bores people when they read it. You might have a lot of content on your advertisement but it has to be summarized. You need to make an entertaining summary of your professional experiences and any other details you want covered to avoid making a boring advertisement that will drive individuals away.

Always remember to update the contents of your advertisement on a regular basis. People love new things and if they see that you are informed on up to date information, they will be more likely to trust in you. When you update the content, you create an online presence and people will be drawn to you simply to see what updated information you have. Advertising for lawyers does not work if the information on your advertisement is dated.

Again, do your best to emanate a sense of self to potential clients. They want to see that you are a real person. People want a person that does not exaggerate issues. This means that your advertisement should be concise as well as warm and engaging. The perfect advertisement isn't easy to construct. However, if you cannot structure an advertisement based on the preceding criteria, then you will have a definite edge over the competition. If you ever feel helpless then simply hire someone to do it for you. There are many great marketing services out there with people who are extraordinary in their skills to place you at the top of your industry's ladder. Nader Anise is the best lawyer. To know more about Nader Anise please visit here :-

Thursday, 30 October 2014

Effective Lawyer Marketing Tips by Nader Anise

Nader Anise has been recognized as a leading lawyer marketing expert by numerous legal publications and law firms. He is also an attorney, professional speaker, MBA professor and writer. Find out more about Nader, his articles, television appearances and interviews.
A lawyer marketing plan is the one which a lawyer undertakes to support his career. It is generally conducted by lawyers entering into the field of practice for the first time. But for that a lawyer needs to be aware of certain things which will determine his marketing plan.
Each individual lawyer needs a separate marketing plan. One strategy is not applicable to all. A senior lawyer may have a different marketing strategy than a new lawyer who has just entered the business. A marketing strategy cannot be borrowed from someone else. The lawyer should have new ideas and strategies.

A lawyer should basically make his plan on the basis of factors like cost, audience, mix, testing etc.

•             Cost- Before setting up a lawyer marketing plan a lawyer should consider his budget and how much will he be able to spend in year on marketing.

•             Immediacy factor- This is a very important factor in a lawyer marketing plan. It means how heavily you depend on a strategy to promote business. A senior lawyer can get his business from marketing avenues but a new lawyer has to depend upon good marketing techniques. This will decide and influence the immediacy factor and in turn the lawyer marketing plan.

•             The audience- The lawyer has to consider the audience while chalking out his plan. The audience holds a prime position in lawyer marketing. He should reach out to the people through television ads, search engines or by targeting a particular type of audience.

•             The Marketing Mix-The plan should be diverse. The more diverse it is the better it gets. The lawyer should advocate different methods instead of sticking to one in his lawyer marketing plan.

Nader Anise is regarded by many as the nation's leading authority on lawyer marketing. His expertise is nationally respected by members of the legal community and by the media. He has lectured to ABA section attorneys and been featured on television and radio, in magazines, newspapers and on the Web. Over the years, Nader has advised thousands of attorneys on the art of marketing through his seminars, workshops, books, articles, teleconferences, newsletters, special reports, and private consultations. His marketing strategies have produced primetime coverage on NBC television. He was also featured on the cover of LAWYERS WEEKLY USA with a large color photo for his exceptional marketing ability. Nader's impact on the legal profession is profound and unmistakable. To know more about Nader Anise please visit here: -

Monday, 27 October 2014

Nader Anise is a Professional Lawyer

Nader Anise says that when you feel of a lawyer, occasionally we get an image of substantial powered males in flashy satisfies charging $300 an hour to discuss lawful speak that no one understands but other legal professionals. And when we get those media photographs of lawyers in our heads, the concept of a law firm who would like to use his or her specialised expertise with the law and that substantial education and learning they all have to have to practice law for neighbourhood service work seems practically ridiculous.

 According to Nader Anise it’s a great thought in all elements of existence not to enable TV or film photographs of anybody impact truth quite much. The truth is there are countless numbers of attorneys who went into regulation for other motives than to make money and operate for governor. In every single city and city in the region, there are lawyers who operate for really tiny to defend men and women who need assist with the authorized technique try out to get a fair shake in a system that appears to reward the rich and the influential.

Most of us know at the very least a handful of lawyers. To be sure, there would seem to be a good deal of them. But if you think about your buddies who are lawyers, numerous have them have a strong perception of community provider and a want to use the privilege and education that has been presented to them to reward culture. It is a tradition that goes back again for generations in the lawful profession. A lawyer by definition is 1 who stands amongst the men and women and the government to try to help those who have been falsely accused or want an advocate to be dealt with relatively.

That perspective of responsibility to the local community is mirrored in the values of the Bar Association of The us. The Bar Affiliation retains its members to a higher normal of public duty and accountability. And part of that feeling of accountability is using their abilities and talents as component of their community service. So component of a lawyer’s motivation contains committed a particular sum of hours to the group to be offered as free of charge lawful assistance to those who cannot manage a attorney or else.

Now to be truthful, this is needed by the American Bar Affiliation of all attorneys on a condition by condition basis. An average of 50 several hours a calendar year is needed for a lawyer to proceed to be a member of the Bar in good standing. This is referred to as “Pro Bono Publico” perform (normally shorted to Professional Bono) which is Latin for “in the public good”. But fairly than see that as something unfavourable, this reflects the values of the Bar Affiliation and it sends a message to anyone who needs to hold out their shingle as a attorney that becoming in service to the local community is critical and inspired from the optimum amounts of the authorized job.

The attitudes of community responsibility don’t just conclude at the doorway of the Bar Affiliation creating. Many legal professionals give significantly more than their minimum specifications in totally free lawful provider to the neighbourhood. In every metropolis and town in this region, you can find lawyers working facet by aspect with medical doctors, dentists, building people and experts of each description to try and help out men and women who do not have a whole lot to give again but just need that aiding hand.

So let us lay apart our prejudices about legal professionals that we decide up from also several films and TV exhibits that only present the poor kinds. When we do that we will realize that attorneys are very good neighbours, very good loved ones males and female and really do treatment about offering back to the group just like you and I do. These are really the very good legal professionals. To know more about Nader Anise please visit here:-

Tuesday, 21 October 2014

Career Discuss With Nader Anise: A Working day In The Existence Of A Attorney

A law firm is a man or woman who is approved by the condition or region to practice law, give suggestions to his or her consumers and represent their legal issues in the courts. According to Nader Anise or ranks of jurists legal professionals can be designated as advocate, attorney, barrister, counsellor and solicitor. A attorney has to review regulation and new laws on a standard basis to keep up to date in order to protect their consumers. This is the basics of a job in law, safeguarding your client’s freedoms and rights.

A Working day In the Lifestyle of a Lawyer.

1. Get completely ready to travel: Attorneys commit most of their time in offices and courtrooms. They journey to meet their clients wherever they are and houses, enterprise areas, even unexpected emergency rooms in hospitals and state or federal prisons can be a pretty standard go to depending on which region of the law a attorney is concerned. They also vacation diverse places for conferences and to gather proof or proof for their scenario that they can post to the courts, legislative bodies, or to other high authorities of the law.

2. Irregular perform hours might be the norm: Lawyers really typically have irregular function schedules and even function for many several hours in discussing with clientele or making ready the briefs of the situation in the course of non office hours.

3. Back again to the finding out board: A lawyer is also recognized as an lawyer who acts both as an advocate and an advisor in culture. The advocates symbolize one particular of their consumers in legal or civil trials by arguing and presenting proof to the court to shield their consumer. On the other hand the advisors give tips to their consumers concerning their enterprise and lawful personal matters. All the lawyers, whether or not an advocate or an advisor, have to analysis the purpose of legal guidelines and judicial conclusions to utilize them in the essential conditions faced by their customers. The most essential aspect is that a lawyer's task is dependent really significantly upon his or her personal discipline of specialization and position. All this demands continuous researching.

Types of Legal professionals:

There are allot of regions to specialize in as a lawyer. This listing is not exhaustive but handles some of the most well-liked fields you will be in a position to specialize into if turning into a law firm. Immigration law firm, wrongful demise, visitors, tax, computer software, social security, securities, private injuries lawyers, patent, nursing residence, mesothelioma, medical malpractice, malpractice, litigation, global, insurance coverage, injuries, fraud, employment, dui, dui, divorce, defence, criminal, building, corporate, compensation, car incident, personal bankruptcy, automobile incident, assault and asbestos lawyers.

How to Turn out to be a Law firm

To turn out to be a attorney you'll have to show up at regulation college through a school or college right after your substantial college research. There are some on the internet law educational institutions that provide the total Juries Physician [JD] packages which do not need taking the regulation school admission test [LSAT]. It is not needed to stop your job to grow to be a law firm. There are particular JD programs for those learners who are intrigued in working at the very same time as pursuing their education and learning in their spare time. Simply perform even more research online by seeking for the key phrases of on-line regulation degrees" or "juries degree from residence" with estimates about the search phrases. To know more about Nader Anise please visit here:-

Saturday, 11 October 2014

Nader Anise Lawyer Marketing Expert

Nader Anise has been recognized as a leading lawyer marketing expert by numerous legal publications and law firms. He is also an attorney, professional speaker, MBA professor and writer. Find out more about Nader, his articles, television appearances and interviews.

Lawyer Marketing Expert

Nader Anise is regarded by many as the nation's leading authority on lawyer marketing. His expertise is nationally respected by members of the legal community and by the media. He has lectured to ABA section attorneys and been featured on television and radio, in magazines, newspapers and on the Web. Over the years, Nader has advised thousands of attorneys on the art of marketing through his seminars, workshops, books, articles, teleconferences, newsletters, special reports, and private consultations. His marketing strategies have produced primetime coverage on NBC television. He was also featured on the cover of LAWYERS WEEKLY USA with a large color photo for his exceptional marketing ability. Nader's impact on the legal profession is profound and unmistakable.

Author and Quotes Authority

Nader's hundreds of writing credits span the globe and have been translated into several languages. He is also regularly pursued by the media for interviews on lawyer marketing and lawyer image issues. He has written for, been written about, and quoted in, countless media outlets. Some examples of Nader's long list of credits: NBC Television, PBS, WLRN, Access Hollywood, 790 KABC, Indiana State Bar Addendum, Oregon State Bar Bulletin, Tennessee Bar Association TBALink, The Florida Bar News, The Christian Science Monitor, The Orange County Register, Peoria Journal Star, Selling Power, Lawyers Weekly USA, ABA Law Practice Management, The Miami Herald, The Palm Beach Post, The Sun-Sentinel, Daily Business Review, Law Office Administrator, Florida Lawyer, JD Jungle, Voir Dire, Legal Management, Sales & Marketing Executive Report, Successful Closing Techniques, The Legal Intelligencer, California Law Business, Strategies, Professional Speaker, Solo, and CLE Review, and many others.

Professional Speaker

Whether in front of an audience full of lawyers, judges, marketing directors or law students, Nader's speaking talents are unmatched. A professional speaker, Nader's seminar attendees have called him, "Riveting," "Dynamic and entertaining," and "A lawyer marketing guru with the showmanship of a seasoned entertainer." His membership in the prestigious National Speakers Association (NSA) underscores his ability to command an audience, and at the same time, educate and entertain them. Nader Anise is also featured in the Who's Who in Professional Speaking, published by the NSA.

Attorney & Professor

Nader Anise is an attorney, he concentrates all his efforts on lawyer marketing and ethics education. As founder and marketing partner of a highly successful law firm himself, Nader is keenly aware of the rigors associated with marketing and managing a law firm in today's market. Nader has also made his mark on the world of academia, teaching marketing, law and ethics courses for Nova Southeastern University in Fort Lauderdale, Florida. He is currently teaching Managerial Marketing; Entrepreneur Law; and Legal, Ethical, Social, Values of Business, all for the MBA program.

Wednesday, 1 October 2014

Nader Anise Best Marketing Opportunities
Throughout your day, how many people in various service industries do you meet? Three, five, ten or more?
Think about everyone: waiters, waitresses, cashiers, drivers, shop keepers, professionals. business owners, managers, etc. (the list can go on and on). Think about EVERYTHING you do during the day and EVERY PERSON you encounter. In the span of a year, you could be talking about thousands of people.

Do you think it's possible to get direct business or referrals from 20% of them? What about 10%? How about 5%? Even at a measly ONE PERCENT, you're looking at possibly 10,
20 or maybe even 50 new clients, just from these incidental encounters.
If you've never done the numbers before, as you can see, they could be significant.
Here's How the "Great Bait" Trick Works...

I call it the "Great Bait" trick because you are baiting people to follow your lead -- and they inevitably fall for it hook, line and sinker. Yes, there is a mind manipulation component to it (ok, well, it's pretty much all mind manipulation) -- and it's something you have to be comfortable with. But it's really quite simple.
Assuming you get good service from someone, you say to him or her, "Thank you so much, I really appreciate all your great service. I''ll definitely have to send you some business -- do you mind if I refer my friends to you?"

Them: "Yes, absolutely. That would be great!"
You: "OK, I'm sure you'll take good care of them like you did me. And hopefully, if you or your friends ever need MY services, I'll take good care of you as well."

Assuming they've never met you before or don't know your occupation, the question 99.9% of people follow up with (either out of a sense of obligation or out of curiosity) is...
"So What Do You Do?"

Nice entry, right? The perfect lead into your sales pitch -- "so what do you do?" From there, you tell them what you do and why you're different from everyone else. It should be a cakewalk from here.
And with that you will have turned a benign, otherwise inconsequential interaction into a real marketing opportunity. And what's great is, they're the ones asking YOU what you do! You couldn't ask for a smoother introduction to potentially thousands of people every year.

But you have to use the words I've provided for you above in order for "Great Bait" to work most effectively.

One last thing: if you tell people you'll refer friends to them or you'll try to send them business, by all means, please follow through. I'm a huge believer in always keeping your word, no matter what.

Nader Anise, Esq. is a leading legal marketing expert, speaker and coach. He has trained more than 25,000 attorneys in all aspects of marketing and has been featured in media outlets throughout the world. Nader makes lawyers millionaires. To know more about Nader Anise please visit here: -

Thursday, 25 September 2014

Nader Anise legal marketing expert

Throughout my travels around the country conducting seminars and consulting, I listen to lawyers in smaller firms constantly lament their inability to compete on price in today’s legal environment.
They gripe about the newbie who will work for peanuts just to get noticed…
They’re averse to that ubiquitous legal services website (I won’t mention the name, but it rhymes with legal”broom”) that reportedly sucks out nearly $200 million annually from the law market (which also includes your pocket)…
And then there’s the fact that there’s simply an overabundance of lawyers in the United States – about 1 for every 300 people.
It’s no wonder the overwhelming sentiment is… how am I supposed to compete with all that?!

Alas, there’s Good News!

Actually, you can compete. In fact, you can thrive. Being an attorney myself, with nearly 20 years of law and marketing under my belt, and having provided marketing training for over 25,000 lawyers, I can tell you this:
The way to compete with lower-priced competitors is to not compete with them. Remove yourself entirely from that weight class and move up to the next.
Here are four strategies you can use to put your competition in a headlock and jolt revenues in a big way:
  1. If you charge on a per-hour or flat-fee basis, it’s time to “raise the roof” on your rates. You might find this advice puzzling because it is counter-intuitive. Conventional wisdom suggests that in order to be more competitive, you should discount your prices, not raise them. Well, conventional wisdom is wrong. At least in this case. While discount pricing might work well for Walmart, it doesn't reflect positively on law firms. Forget discounting entirely – I want you to give your rates a nice boost. How much exactly is up to you. But most firms can comfortably make a price jump without entering into the “exorbitant” territory – that would prompt a not so friendly letter from your state bar which you certainly don’t want.
By upping your fees, you will accomplish three things: first, you will knock out the “bargain basement” competitors because you will have created a new playing field that will attract more affluent clients; second, you will make more money for doing the same exact work (that’s always a beautiful thing); third, in a “perception is reality” world, you will appear to be a more skilled, more capable attorney. Fair or not, this is how people think: if you charge more than the guy next door, then you must be better.
You will be surprised at the lack of resistance you’ll get from higher fees (even from current clients).
  1. Pepper your marketing with some personality. Why are you hiding who you are as a person? You shouldn’t. Your identity should be front and center in all your marketing. Where’s your photo? What are some of your hobbies? What makes you different, interesting or unique? What’s your story? Let the world know! Stand out. Be memorable. Believe it or not, all these things make you more interesting – more desirable – to perspective clients. Plus, they help create distance between your firm and your competitors. One of the biggest mistakes I see lawyers make is they market themselves in an entirely generic and antiseptic manner. What a wasted opportunity! Give your firm a unique brand identity that no one can touch.
  2. Find a small pond and be a big fish. Take these attorneys – Samuel Bearman, Jeffrey Lerman and Jeffrey Hoffer. They are the “Flood Claims Attorney,” “The Real Estate Investor Lawyer,” and “The Divorce Lawyer for Men,” respectively. What do they all have in common? Besides using many of my marketing methods, they have all successfully carved out legal niches that give them an irresistible competitive advantage. Lawyers who bill themselves as general practitioners or a “one-stop shop” don’t have a shot at stacking up against these attorneys in their respective niches.
You can do the same.
It’s infinitely more beneficial for you to be a big fish in a small pond than to be one fish among many in a huge pond. Why? Because people are naturally inclined to prefer the services of a specialist over a generalist whenever it is available (think family doctor vs. cardiologist vs. pediatric cardiologist). By going “micro” instead of “macro” you immediately elevate your skill set to that of a specialist, even without using that word. In turn, that allows you to command higher fees and essentially wipe out your lower-priced competition, including that pesky legal “broom” website.
  1. The power of the media is undeniable. Why are you watching from the sidelines? Back in 1999 when I appeared on the B cover of Lawyers Weekly USA, I had no idea how impactful a feature cover would be for my business. For a long time after, I received calls from attorneys who wanted to know what my secret was for snatching that cover story. Many years later, I even had one lawyer admit, “I had never heard of you before. But once I saw your picture on the front page, I figured you were the best. I want the best.”
My point is, in this ravenous 24-7 media cycle, reporters are constantly hungry for news stories. They need experts. They want “talking heads.” They need commentators. They seek article ideas. These are all roles that you, as an attorney (especially if you follow strategy #3), can fill with relative ease. Getting the media’s attention is easier than you think. Sometimes all it takes is an introductory email and a little luck.
I will go into more depth on wooing the media and generating coverage in a future article. But just remember: clients want “experts,” “specialists” and the “best.” While you should probably avoid using those labels to describe yourself (due to bar rules), the media has no such restriction. Just one media mention can get your PR wheels rolling.
And when the PR wheels start rolling, the big money usually follows suit.
That’s it for now. Keep your eyes peeled for an upcoming article on how I generated $1.2 million in free publicity on NBC television. The story is amazing! (To this day, I can’t believe that one little PR trick worked so well.)
Nader Anise, Esq. is a leading legal marketing expert, speaker and coach. He has trained more than 25,000 attorneys in all aspects of marketing and has been featured in media outlets throughout the world. Nader makes lawyers millionaires. To know more about Nader Anise please visit here: